The more I worked on this site, the more the income increased. I won’t say how much I was making, but if you read Crystal’s guest post from earlier this month, you can make some educated guesses.

As Get Rich Slowly grew, one of the curious side effects was that people began to make offers to buy the site. I always ignored those offers.

Eventually I realized I was being foolish. I wasn’t following my own advice. What would I tell my readers? Well, I’d tell them to try to make more money, so why wasn’t I trying to do the same? At the beginning of 2009, I made a private New Year’s resolution: I decided to field every offer for the site that I received.

The Razor’s Edge
It didn’t take long to get the first offer. At the beginning of January 2009, someone wrote saying he wanted to buy Get Rich Slowly.

“How much will you pay?” I wrote back.

“I’ll give you $5,000,” the guy said.

“No thanks,” I said. That was less than one month of revenue. I’d be foolish to sell.

A week later, I received another offer to buy the site. But I didn’t notice. I was distracted. I’d just received news that my best friend had killed himself. This single event rocked my world. If you want to find a catalyst for all the things that have happened with me over the past few years — the travel, the soul-searching, the sale of this site — look no further than Sparky’s death.

Suddenly, blogging didn’t matter. I had been burned out before this, but now I wanted to leave, to quit cold turkey, to do something else. My wife and I talked things over, and she agreed that it might make sense to sell the site.

When the dust had settled at the end of January, I found the second offer to buy GRS waiting in my inbox. I replied.

“How much will you pay?” I asked.

“We don’t know,” the guy said. “First, you have to sign a non-disclosure agreement. Second, you have to send us all the financial information related to your business. Third, you have to wait.” This was baffling. I contacted my accountant and attorney to ask questions. They said this was standard practice, and to go ahead. I sent the info over and waited. And waited. And waited.

The First Offer
While I waited, Kris and I talked more about the possibility of selling Get Rich Slowly. Could I actually do it? Would I? In general, I loved the work, and I loved the community that was coalescing around the site. Plus, I felt a huge responsibility to the people who had been reading for three years already. I didn’t want to leave them in the lurch. But I was feeling increasingly frustrated, as if I’d said everything I could say about money. I wanted to quit anyhow, so what was the difference? And there was the fact that I wanted to write a book and begin giving community presentations about personal finance. Thinking things through made my head hurt. There was so much to consider.

Eventually, the company (which I’ll call Computer Resources so that I don’t violate the NDA) came back with an offer. How much was the offer? Because of the NDA, I can’t give a number, not even a fake one. But let’s just say Computer Resources offered me a lot of money for the site.

In fact, the offer was so big I couldn’t refuse. At the same time — again, following my own advice on this blog — I figured I had to negotiate. I submitted a counter-offer. Computer Resources went back to the drawing board.

About this time, I started to feel as if this was all way over my head. I did some research on the web and found other sites that had been purchased by Computer Resources. I contacted the site owners and talked by phone or by e-mail. They all had good things to say about Computer Resources except that apparently the company simply purchased sites, slapped ads all over them, and then left them to die. They never updated content. I didn’t really want that to happen to Get Rich Slowly.

One of the fellows I talked to suggested I contact an investment banking firm to help guide me. “They’ll take a commission, but it’ll be worth it,” he told me. “It’s just like using a real estate agent to sell a house.”

The Second Offer
As February 2009 wore on, Computer Resources still hadn’t responded to my counter-offer, so I contacted the investment bankers. They were excited to work with me. “You’ve already done a lot of the work on your own,” they said. “But we think you can get more for your site. We think you should spend a few months sprucing things up and then put it out at auction.”

“That’s a good idea,” I said, “except for two things. First, I’m burned out and I want to sell now. Second, the economy is tanking, and I’m afraid the revenue for personal finance sites will dry up before long. I feel like I’m on the top of a bubble and should sell now.”

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